Google is to Announce A Mobile Algorithm

Gossips are everywhere that Google is going to announce a new Mobile Algorithm to ensure that all sites should be mobile responsive so that people can enjoy best web services on their cells and tabs.

Google has sent messages from their own webmaster to inform or warn such sites, which are not mobile friendly. Such sites and their errors are mentioned in webmaster message so that they can remove their deficiencies with facing no harm from search engine update.

Google has mentioned some common errors found in many sites.

Here is an overview of each:

• Blocked JavaScript, CSS and image files: In order for Googlebot to see your site as a real user would, always allow access to these files in your site’s robots.txt.

• Unplayable content: This consists of certain types of videos, or other content, that are not playable on mobile devices, such as license-constrained media or media that requires Flash.

• Faulty redirects: If you have separate mobile URLs, you must redirect mobile users on each desktop URL to the appropriate mobile URL.

• Mobile-only 404s: Some sites serve content to desktop users accessing a URL but show an error page to mobile users. Instead, redirect mobile users to an equivalent mobile page to avoid 404s.

• App download interstitials: This is when websites block the view of pages with a prompt to download the site’s native app. Instead, use a small HTML banner at the top of the page.

• Irrelevant cross-links: This is when users are linked to desktop-optimized pages from the mobile version of the site, and vice versa. Check your links to make sure that they point to the correct equivalent page.

• Slow mobile pages: In order to avoid user frustration, ensure your mobile pages load quickly. You can check your page speed with Google PageSpeed Insights.